UCLA Inks Exclusive Licensing Agreement with Rawlings®
Agreement grants access to the university’s marks and logos on tailgate products
Westwood, Calif. – September 17, 2020 – Get excited to turn your tailgating up a notch next year, as UCLA has entered into a new agreement with Rawlings, a worldwide leading sporting goods manufacturer, to create a new line of items. The agreement goes into effect April 1st, 2021, and will give Rawlings exclusive licensing rights for canopies, chairs, tables, coolers and bleacher seats to be sold and distributed amongst numerous retail channels.
“We’re excited to continue to find ways to connect with the expansive fan base of the UCLA athletic and lifestyle brand,” said Eric Reinsfelder, senior director of licensing for Rawlings. “Our continued partnership with UCLA allows the Rawlings brand to deliver a one-of-a-kind tailgating experience for fans while strengthening our brand’s influence and involvement both on and off the field.”
“We look forward to developing our business relationship with Rawlings, an iconic brand known for quality and innovation,” said Kristina Miller, retail brand director for UCLA Trademarks & Licensing. “This agreement allows Rawlings to utilize their assets to the fullest extent in connection with the UCLA brand.”
